Published on March 27th, 2012 | by Alisdair


Simraceway Pricing Model Explained

Simraceway has released a new detailed blog post giving us an insight into the reason behind the pricing of the cars in their current open beta, free to play game.

Simraceway’s unique pricing model for the cars featured in the game is based around a system that puts the price of the cars at a mere 1/100,000th of actual USD market values. The current price model allows you to buy cars such as the Audi RS4 for just 67 cents or a 2011 Dodge Charger R/T for 30 cents. In the coming months more than 600+ cars are said to be priced at just under $3.

We’ve mentioned our car pricing policy a couple of times on this blog before but, now we’ve launched a variety of vehicle types, we thought it was a good time to spell out how we arrive at each car’s price tag, as well as expanding on just how much value-for-money that represents.

We spent a long time looking at various possible pricing models, including those of existing driving games, but we couldn’t find anything that gelled with our two key values of affordability and authenticity. So we went back to the drawing board and developed a unique model that not only reflects our focus on realism but also represents flexibilitytransparency, and simplicity for our players—a system that keeps our prices in line with real-life values and allows players to choose cars to suit their circumstances.

What’s more, because we’ve decided to peg our prices at a mere 1/100,000th of actual USD market values, you can add affordable to that list too. It means that if money’s tight but you need a new on-track experience, you can grab an Audi RS4 for just 67 cents, a 2011 Dodge Charger R/T for 30 cents or, if you’re really feeling the squeeze, you can drive yourself to payday in aSimraceway Kart for a back-of-the-sofa six cents! In fact the vast majority of the 600+ cars we’ll be delivering over the next few months will come in at under $3 each.

Of course this system throws up the odd “collector’s item”, that rarest of rides with the “reassuringly expensive” asking price that only real enthusiasts would consider meeting. But that’s part of the fun too. If you buy, say, a Bugatti Veyron, just like in real life you’re purchasing exclusivity—the chance to sail around theSimraceway tracks safe in the knowledge that you belong to an automotive elite. And by “expensive” we’re not talking bank-breaking—we estimate that only a handful of cars will breach the $10 barrier.

Given the fact that our range of cars is growing all the time, we know there are going to be challenges to overcome, including finding accurate market values for historic cars and racers that have had millions thrown at them by mega-rich teams. However we always try to come to a fair and affordable solution (see our FAQ to discover how we work these values out) and the result is that, with 21 cars launched so far, 16 of them are priced at below $3 (and nine of those are below $1).

We believe what we’ve come up with is an innovative and inexpensive approach to a longstanding question and we hope you’re enjoying the results.

About the Author

Alisdair is the founder of Sim News Daily. An all round sim racing fan with a real passion for cars a motor racing. Twitter: @SimNewsDailycom

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